Bswan Studio
Digital Marketing for the Yachting Industry
Press Releases  /  Instagram  /  Newsletter

Yacht Designers

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Services offered
Press Releases creation, translation and distribution
Articles/ Interviews
Market Research & outreach for partnership proposals
Instagram & LinkedIn

case study:

Thomas Tison's Elida

Elida is a 15-meter custom sailing yacht designed and built by the French firm Thomas Tison Design & Engineering.
Her hull is made of wood, and she incorporates a lot of technological innovation inspired by the America's Cup, a competition in which Thomas Tison has a vast experience.


We crafted a press release to announce Thomas Tison's fourth participation in the America's Cup, as part of the British Team INEOS, the Challenger of Records.
We secured coverage and interviews in outlets such as Superyacht Times, La Gazzetta dello Sport, and Live Sail Die, which helped to increase Thomas Tison's visibility and establish him as a reputable player in the industry.

The timing of the release, just one month after the launch of Elida, helped to capitalize on the excitement and interest generated by the announcement of the 37th America's Cup venue in Barcelona.

In his thirties, yacht designer Thomas Tison is one of the few in his generation to have influenced the transition from heavy monohulls to today's flying boats
Superyacht Times

Press releases for superyacht concepts


We managed various press releases for new superyacht concepts on behalf of several yacht designers including:

We worked for :
Italian designer Luca Vallebona
Interior designer Leonardo Santi
UK based studio LP Design UK
German studio T. Fotiadis Design
PMP Design  Levi Designs


Yacht designers aim to get featured in magazines to generate inquiries from potential customers and to start conversations with shipyards and brokers.

List of outlet

Contact us to gain access to our full list of media outlets that we distribute our press releases to.

Many of our clients' superyacht concepts have been featured in over 50 outlets, including Boat International, Superyacht Times, Superyacht International, World of Yachts, Forbes, BBC Travel, Yacht Life & Travel, Boot Exclusiv, Yacht Harbour, Ocean Media and Mega Yacht News.

lp design uk
exo explorers

featured in boat international's podcast episode 130 

t.fotiadis design gmbh
ultra 2

leonardo santi

Outreach for Partnership proposals

We assisted LP Design UK in promoting their latest explorer concepts by creating a comprehensive marketing strategy.
We helped the studio in reaching out to shipyards and propose a partnership to develop specifications, pricing and a possible delivery date.

Furthermore, we prepared a presentation highlighting the most important feature of the concepts, performed a market research, contacted the shipyards and scheduled some meetings.

This marketing activity has been supported by a dedicated website, 3 press releases (managed by us) and some newsletters.

Speedboat concept

Different languages

The G-Cinquanta, built in 1967, is undoubtedly one of the most iconic powerboats of all time.

The combination of the “Sonny” Levi design with the Pininfarina styling and the fact that the owner was Gianni Agnelli helped make this into a true legend.

Fifty years on and Levi Designs and PMP Design, the latter fronted by Pasquale Mario Passalacqua, have decided to redesign this classic taking inspiration from the past, but at the same time choosing to incorporate the latest modern improvements in design and technology.

As part of the redesign launch, we were responsible for distributing the Press Release to various media outlets. Our efforts were successful in securing coverage in leading yachting publications such as Motorboat & Yachting, Boote Exclusiv, Robb Report, Uncrate, La Gazzetta dello Sport, and La Stampa.