Bswan Studio
Digital Marketing for the Yachting Industry
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Services for shipyards

In this section, we are going to show what we did for some shipyards.
We specializes in creating compelling press releases, translated in various languages, that highlight the best features of your new yachts.
Our press releases have been featured in many reputable yachting publications, reaching the eyes of potential buyers and dealers.

In addition to press releases, we also offer services such as creating engaging and informative content for your blog and newsletters, as well as expert advice on how to effectively promote your yachts on social media. Trust us to elevate your brand and increase your visibility in the competitive yachting industry


FIM 470 regina

Different languages

Fabbrica Italiani Motoscafi recently unveiled their latest model, the 470 Regina, at the prestigious Cannes Yachting Festival 2022.
We assisted them in the launch of this 15m yacht through a tailored PR strategy.

We issued two press releases: one before the event, displaying renderings of the 470 Regina and inviting journalists to test the boat at the show; and the second after the event, distributing to journalists the first official images and video of the yacht.

Thanks to our efforts, the 470 Regina received widespread media coverage, featuring in over 45 different publications, including well-respected industry publications such as Motorboat & Yachting, Ship & Boat International, Nautika, Neptune Yachting moteur, Barche a motore, Barche magazine, Skipper, and Panorama Nautico.

Our team's expertise in PR and media relations helped to make the launch of the 470 Regina a success, and we are proud to have played a role in bringing this yacht to the attention of potential buyers and dealers. 

ZEN50 proposes a new approach to clean sailing: fully sustainable, with zero fossil fuels on board.
Zero Emission Nautic is living up to its name with its premier model.
Robb Report
To help propel the popularity of zero-emission yachts both on and off the water, the company has combined wind sailing with electric propulsion.

Content for blog & newsletter

We took care of writing articles for ZEN Yacht’s blog and repurposing them into newsletters to keep potential buyers informed and engaged.
We made sure that the content was optimized from a SEO point of view. The blog and the newsletter helped to increase the visibility of the new yacht and generate interest among potential buyers.


press releases
new dealer
boat show assistance

Titan Yachts, a Spanish shipyard, recently unveiled a limited edition of their UX Model, a sleek 30′ daycruiser. Our team was tasked with writing and distributing a press release to introduce this new yacht to the market.

Our first press release was aimed at the Spanish media in order to generate interest among potential Spanish dealers. Thanks to our efforts, the UX Model received coverage in major national yachting publications such as Nautica y Yates, Revista Mares, Panorama Nautico, and Expansion Nauta 360, as well as the Spanish section of the international IBI News.

As a result of this coverage, Titan Yachts was able to secure new dealerships in Spain and Portugal. We then issued a second press release to the international media, which led to the shipyard securing a new dealer in the UK and partecipating in a major boat show.

Our team also assisted with the paperwork required for freighting the boat to the UK and provided support during the premiere of the UX Model at the Southampton International Boat Show.

The hull has been conceived in a special "V" shape with lines that respond to both tecnical and aesthetic aspect.


In addition to the PR strategy, we assisted the shipyard in crafting a newsletter.

We conducted market research to identify potential new partners who meet the yard’s requirements and assisted the yard in securing new dealers in Portugal, Spain, France, and the United Kingdom. From the first contact to the in-person meeting, we assisted the yard until the signing of the contracts.

Titan Yachts also relied on us to coordinate the freight agency, a Spanish and a UK-based customs agency for the boat’s shipping to the UK.
We assisted the team during the Southampton International Boat Show, hosting journalists during the Titan Yachts UX 30 world premiere.

Soel Yachts is a Dutch company that offers commercial and private solar electric boats since 2016. The latest addition to their fleet is the Soel Senses 62, a fully sustainable solar electric yacht with trans-ocean capabilities, perfect for silent cruising.

We were tasked with writing and distributing a press release to introduce the new model to the market. We were successful in getting the Senses 62 featured in reputable electric mobility outlets such as,, Vai Elettrico, E-Volt, Hibridos y Electricos.

The news was also picked up by mainstream media outlets, including Infobae, which is the #1 news media in Argentina according to Other mainstream media outlets that wrote about the Senses 62 include Autoevolution (38.4 million monthly views), Uncrate (2.5 million monthly views), Tech Times (1.3 million monthly views), (7.1 million monthly views), and El imparcial (7.1 million monthly views).

In addition to mainstream media, many yachting publications also covered the news, including Ocean Magazine (Australia), Sailing Turkiye (Turkey), Nautica (Italy), Panorama Nautico (Spain), and Yacht Style (Asian outlet, Multihull special).



press releases
senses 62

A month prior to unveiling the Senses 62, Soel Yachts had also successfully delivered two new Soel Shuttle 14 passenger ferries to the Pearl Resort Group, located on the French-Polynesian island of Bora Bora. Our team was responsible for translating and distributing the press release to various media.


press releases
Shuttle 14

Narke, a Hungarian company, unveiled their latest model, the GT95, a high-spec personal watercraft powered by 100% electricity. Dubbed “Cyberjet” by its fans, the GT95 represents the cutting edge of sustainable technology in the personal watercraft market.

Our team was responsible for editing, translating, and distributing the press release to introduce the GT95 to the market. Our target audience was not limited to yachting media, but also extended to mainstream media outlets.

As a result of our efforts, the Narke GT95 received coverage in reputable outlets such as Autoevolution and Robb Report, which have respectively 30 million and 3.5 million monthly viewers.

It is worth to highlight that few months after the launch, all of the Narke GT95 has been sold, demonstrating the success of this innovative personal watercraft.


press releases Electric jet-ski


press release Swordfish

French shipyard Platypus Craft and car design studio L2Concept have collaborated to unveil a revolutionary new concept in yachting – the world’s first semi-submersible tender. Measuring 40 feet in length, this recreational tender is capable of underwater navigation, offering a unique and exciting experience for the guests.

We worked closely with Platypus Craft to develop and distribute a press release to introduce this ambitious concept to the yachting industry. We aimed to generate interest and excitement among industry leaders and potential buyers, and to showcase the cutting-edge technology and design that went into the development of this unique vessel.
The press release also highlighted the potential of this concept and the future of semi-submersible tenders in the yachting industry.